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PrettyLittleThing launches fashion design competition

Sadiyah Ismailjee
09 September 2020

Fast-fashion e-tailerPrettyLittleThing has launched a new fashion design competition asking “are you the future of fashion?” to its followers on Instagram.

The newly launched fashion competition is giving talented designers the chance to create a capsule collection exclusively for the brand.

PrettyLittleThing said on its Instagram: “Wanna design for PrettyLittleThing? Now you could! PrettyLittleThing are looking for any wannabe designers to become part of fashion's future.”

The brand is calling on “wannabe designers” to design a capsule collection of five to ten pieces that will see it retail on the PrettyLittleThing website.

PrettyLittleThing has asked contestants to create "commercial designs” as they will be sold on site. The fast-fashion retailer added that the designs should be “seasonally relevant” for a February launch, with each drawing showcasing a clear front and back view of each style.

The aim of the fashion competition is to encourage the next generation of young creatives to “use their voice through design and giving them the platform to showcase their talent”.

Designers will have until 27 September to submit their designs, where a judging panel of PrettyLittleThing fashion creatives including celebrity stylist’s Zack Tate and Jamie McFarland will select the winner.

The winner will be announced on 30 September, followed by the designs finalised and sent to production on 10 October, before the collection goes on sale from 1 February 2021.

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