Pour Moi lingerie joins Brands at M&S line-up

Pour Moi has joined the growing Brands at M&S line-up, marking something of a homecoming for the lingerie and swim brand's founder Michael Thomson, who spent several years of his career in the M&S lingerie department.

It was his tenure at Marks & Spencer that prompted Thomson to launch his inclusive brand 18 years ago.

Speaking of this next step for the business, he said: “I am beyond thrilled to be bringing Pour Moi's premium lingerie to Marks & Spencer. Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me. I started Pour Moi with a mission to empower women with confidence and comfort, providing lingerie that is accessible and inclusive to all - something that M&S embodies.”

Key lines that will feature on Brands at M&S platform on M&S.com will include; Pour Moi’s best-selling St Tropez Full Cup Bra in core colours as well as the new seasonal purple and blue colourway. Some 1 million units of the St Tropez bra have sold since its launch in 2005.

Other key styles include the Sofia Embroidered Side Support Bra in multiple colours, Pour Moi’s iconic Romance Moulded Push Up Bra in Black and the Amour Luxe Lace Chemise. Next spring further lingerie styles, as well as swim and beachwear will be added. 

Nishi Mahajan, Director of Third-party Brands at M&S commented: “We’re delighted to welcome Pour Moi to our Brands at M&S platform – which is now home to over 60 carefully curated partners. We know our customers come to us for lingerie, so we’re excited to grow our leading market share, welcoming more of our customer’s favourite brands to complement the strength of our core offer.”

The launch caps a bumper year for Pour Moi, which earlier this year, launched the Own Your Confidence campaign, fronted by Spice Girl Melanie Brown (main image). Pour Moi is also opening a new store in Leeds in early November to add to its existing two stores in Chester.