Polo Ralph Lauren opening three new UK stores
Ralph Lauren Corp. is opening three new UK stores this September and October with its Polo Ralph Lauren brand, starting with a Canary Wharf store opening this Saturday, 8 September.
Two others will follow, at Manchester’s New Cathedral Street later this month, and at Leeds Victoria Quarter in October. All new stores will represent the classic yet spirited American style for which Polo Ralph Lauren is recognised throughout the world.
The move is part of a strategic priority to drive targeted expansion across underdeveloped markets across its international region, including in EMEA. The physical store expansion complements Ralph Lauren’s recent upgrade to its digital flagship in Europe, which provides an improved user experience with better functionality, faster check-out and customisation.
Design influences fuse elements of collegiate sports and the great outdoors combined with rustic oak flooring, vintage inspired display cases, and an eclectic mix of decorative props. Openings across Europe and the Middle East will follow in the latter part of 2018 and through 2019.