Revolve launches brand ambassador program

Fashion retailer Revolve has announced the launch of its new brand ambassador program, opening up a broad, community-driven extension of its influencer marketing strategy.

The initiative aims to harness the combined influence of Revolve's community and empower everyday customers to operate as influencers, whilst getting rewarded as they engage with their favourite brands.

The program offers commissions, and exclusive incentives including early access to new brands and access to events including Revolve Festival. The new brand ambassador program will also offer top sellers the opportunity to create their own 'X REVOLVE' capsule collection.

Raissa Gerona, Chief Brand Officer, REVOLVE, said: "We are incredibly passionate about REVOLVE’s Brand Ambassador program, and the value it will bring to the customer experience. It leverages the combined strengths of REVOLVE: influencer marketing, data, production and brand ideation. With this, we are creating new avenues for our community to exercise the power of influence."

REVOLVE’s in-house, proprietary technology facilitates a simple product-to-social sharing process for verified users of the program. Ambassadors are able to create customised landing pages that operate as storefronts, to which they can add “favourites,” and curate products around specific themes.

An initial soft-launch of brand ambassadors onboarded over 3,000 members and drew a waiting list of 10,000 applicants. During its development period the program rapidly become one of the brand's top sources of traffic, generating incremental net sales, and yielding dynamic data insights that will further inform the company’s connection to, and understanding of, its customers and brands.

Ambassadors can register online and are vetted on a case-by-case basis. Commission is paid in the form of cash or shopping credits.