Pitti buyer numbers up year-on-year but down on January 2023
The 104th edition of Pitti Uomo from 13-16 June 2023 at the Fortezza da Basso in Florence saw visiting buyers hit almost 12,000, with Italian buyers up 6% at 6,700 and foreign buyers up 24% at 5,300, compared to June 2022, which was the first show back after the pandemic.
However, the numbers weren’t as strong as the autumn/winter show, which took place from 10-13 January 2023 and attracted 13,500 buyers.
The 12 main foreign markets present at Pitti Uomo 104 in order were: Germany, Great Britain, The Netherlands, Japan, Spain, Turkey, USA, France, Switzerland, China, Belgium and South Korea. The total number of visitors to the show was in excess of 17,000 people.
Raffaello Napoleone, CEO of Pitti Immagine, said: “The initial data on final turnout, with Italian buyers up by 6% and foreign buyers by 24% compared to June 2022, reward the commitment and ability of renewal shown by the 825 exhibitors of this Pitti Uomo and confirm the show's recovery path, which is gradually returning to its pre-crisis dimensions. This is also confirmed by the many initiatives and events in the city in recent days, which numbered over 110 special events.
“It's not just a matter of numbers as the quality of the buyers was high. The central point of the 104th edition of Pitti Uomo, beyond the consolidation of the European figure, is the return of Asian professionals, which overall are expected to reach 700 attendances, coming not only from the three main markets – mainland China, South Korea and Japan – but also Hong Kong China, Taiwan, Singapore, Thailand, Vietnam, Indonesia, India and Pakistan.”
Read TheIndustry.fashion's Show Reports: The word from Pitti Uomo - part 1 and part 2.
