Sustainable fashion company Re:newcell is set to launch the world’s first clothing lines made from Circulose, a new eco-friendly material made by gently recovering cotton from worn-out clothes – turning it in a pristine new material.
The circular cotton will launch in early 2020 and Re:newcell has over 50 brands lined up to start using Circulose on a global level.
The new material has been developed in response to the waste and pollution currently caused by the fashion industry which, according to research, generates more greenhouse gases than international aviation and shipping combined.
Less than 1% of textile clothing is currently recycled, with the vast majority of unwanted or worn-out garments ending up in landfills or incineration plants.
Harald Cavalli-Bjorkman, head of communications at Re:newcell, commented: “We’ve spent years creating and perfecting Circulose to ensure we bring the industry a great quality, affordable, circular material.
“We are incredibly excited to bring Circulose onto the fashion runways and into people’s closets, and we’re set to launch collaborations with three of the world’s leading brands early next year. We see no reason why recycling clothes shouldn’t be as easy as recycling paper and our aim is to upcycle a billion garments annually by 2030.”
Through its patented process, Circulose takes clothes containing lots of cellulose, such as cotton and viscose, and transforms them into a biodegradable material that the fashion industry can use to make new clothes from. The process reduces the reliance on virgin cotton, oil production, and the harvesting of trees using less water, fewer chemicals, and emitting less CO2.
While several initiatives are experimenting with new circular materials, Re:newcell is the first to provide a large scale solution. At its plant in Sweden, Re:newcell can produce 7,000 tonnes of biodegradable Circulose pulp per year – equalling about 30 million T-shirts by weight.