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Primark urges shoppers not to buy its products on Amazon

Lauretta Roberts
15 October 2019

Primark has urged shoppers not to buy its products on Amazon after it emerged many of its products, in particular its licensed ranges with the likes of Disney and Harry Potter, were appearing on the site at ramped up prices.

Primark does not offer its products for sale online and third-party Amazon sellers have been trying to take advantage of its popularity by selling products – from homewares to pyjamas and flip-flops – and making them available for home delivery, including in some cases next day delivery for members of the Prime service.



However the prices being charged on Amazon are often vastly inflated. A pair of slippers licensed from the hit US TV show Friends can be purchased in Primark for just £5, but are selling for almost three times that amount on Amazon.

A Harry Potter backpack is on sale on Amazon for £21.40 and costs just £12 in-store. These are just two of dozens of examples where products are being sold for two and even three times their value.



The fashion chain issued a statement encouraging its shoppers to avoid Amazon. "We do not have a commercial partnership with Amazon and any Primark products which appear on the site are being re-sold by third parties, at higher prices. We encourage our customers to visit us in our stores to find the best value."

Licensed ranges with the likes of Disney, the Harry Potter franchise and TV show Friends are central to Primark's in-store experiential shopping strategy. At its new mega store in Birmingham, there are dedicated areas for Disney and Harry Potter, while its Manchester store features a Friends-themed cafe.


Dedicated Disney area in Birmingham

Primark's stance as an e-commerce refusenik has made its stores some of the most requested in shopping destinations nationwide and has led to the brand being one of the more robust performers in the current turbulent retail environment. Earlier this year there was talk that the brand might introduce a Click & Collect service (currently shoppers can view its collections online and check availability in-store) but it dismissed the speculation.

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