Phase Eight continues store roll out with Westfield Stratford

British womenswear brand Phase Eight has continued its brick-and-mortar expansion plans with its latest store opening at Westfield Stratford City.

Having opened its London flagship store in Westfield White City last December, the brand continues its partnership with Westfield at its East London shopping centre. This marks the opening of Phase Eight's third Greater London store, sitting alongside Westfield White City and Brent Cross locations.

Katie Wyle, Head of Shopping Centre Management at Unibail-Rodamco-Westfield, commented: “We’re thrilled to welcome Phase Eight to Westfield Stratford City, perfectly timed for a bustling social and festive season. Phase Eight complements the fashion offering at the centre, combining timeless design with accessible style, and we're excited to provide our customers with an even broader array of fashion choices."

The 1,500 sq ft space, located on the ground floor, adopts the brand's new boutique concept. It showcases a curated edit of event and ready-to-wear collections, in sizes 8-22, and the limited-edition black-tie range ‘Collection 8’.

This opening is the latest stage of the company's retail expansion strategy, which has seen openings at Meadowhall, Leeds, Cambridge and Milton Keynes this year alone. It will continue with Manchester, Merry Hill and Cribbs Causeway before the end of the year with more openings to come in 2024.

Caraline Money, Group Retail Director at Phase Eight, said: “We are excited to be opening our Westfield Stratford City store, we believe the centre’s customer base perfectly aligns with our brand identity and values and cannot wait to showcase our latest partywear collection to the East London shoppers.”