Crocs appoints Michelle Poole as new President

World leader in casual footwear, Crocs, has today announced that Michelle Poole has been appointed as President, effective immediately.

As President, Poole will assume responsibility for America, Asia and EMEA regional commercial teams as well as continue to lead Product Design and Management, Merchandising, and Marketing teams.

She will continue to report to Andrew Rees, Chief Executive Officer.

Poole has served as Crocs' Executive Vice President, Chief Product and Merchandising Officer since April 2020. Prior to this, she served as Senior Vice President and Chief Product and Merchandising Officer.

With nearly three decades of experience, Poole has proven success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans.

Andrew Rees, Chief Executive Officer, said: "Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of president"

"As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy to achieve our long-term brand and commercial goals. We are confident that Michelle's track record and leadership will continue to fuel sustainable growth in 2021 and beyond."

"It is a privilege to lead such a talented team and to act as steward of this incredible global brand," added Poole.

In April, the footwear brand donated over 200,000 pairs of shoes to hospitals across multiple territories, including the UK, US, France, Germany and the Netherlands.