Phase Eight continues expansion with concept store Centre:mk

British womenswear brand Phase Eight has opened the first of its new flagship stores at Centre:mk, one of the top 10 shopping centres in the UK.

The retailer is also relocating from its former unit at the centre to a larger 161.1 sqm store on Silbury Arcade to showcase a wider selection of its womenswear offering.

This month, Phase Eight continues to expand its brick-and-mortar presence with a new store at Victoria Leeds Shopping Centre.

Caraline Money, Global Group Retail Director at TFG Brands, owner of Phase Eight, commented: "We are delighted to have launched our new store concept in a prime location within Centre:mk, a destination in which we have always traded beyond expectations. The new store embodies every aspect of the Phase Eight brand and will serve as our regional flagship."

Phase Eight is committed to responsibly sourcing 80% of its collections by 2025 in order to minimise its environmental impact. This aligns with Centre:mk’s ethos to improve its sustainability levels. So far, the centre has implemented various waste reduction initiatives, which have resulted in 100% diversion from landfill.

Kevin Duffy, Centre Director at Centre:mk, added: "Centre:mk continues to enjoy strong demand from leading brands, with Phase Eight being the latest brand to make a significant commitment to the centre, it is a clear recognition of its position as a top ten destination in the UK.

"As well as being a great fit with our customer, the brand’s ethos, particularly its commitment to sustainability, aligns with our own and it has been great working with the team to realise its vision for Centre:mk."

Reiss is also expanding its brick-and-mortar footprint with a new store at Centre:mk. The new store, also on Silbury Arcade, is home to 1,884 sq ft of Reiss’ womenswear, menswear, accessories, and childrenswear.

Read TheIndustry.fashion's interview with Centre:mk's Centre Director, Kevin Duffy, here.