Atria Watford to add Peacocks, Bonmarché and Choice Discount in former John Lewis

Fast fashion retailers Peacocks and Bonmarché, and fashion and home outlet store Choice Discount, round up a trio of new fashion signings set to open in the former John Lewis building at Atria Watford in the second half of this year.

Peacocks and Bonmarché will open a combined store covering 10,000 sq ft offering their value clothing and accessories. The unit has been signed on a 10-year lease.

Meanwhile, Choice Discount’s new store will span 5,000 sq ft and has also been signed on 10-year lease. The store will offer "a huge range of brands and designer products" at lower prices, across womenswear, menswear, kidswear and accessories.

Steve Gray, Head of European Retail Asset Management at Global Mutual, said: "We are pleased to kick start 2024 by welcoming a host of new names to Atria Watford. These new additions will increase choice for our visitors – bringing quality at affordable prices.

"It’s great to see new brands coming to the centre and the revitalisation of the former John Lewis unit (which shuttered in the summer of 2020) is indicative of increased confidence across the sector. We look forward to the store openings later this year."

Retail and leisure destination Atria Watford covers a total of 1.4 million square foot and is home to the likes of NEXT, Mango, Uniqlo and Hollister.