Reiss' new store opening reaffirms Centre:mk as leading retail hotspot

Premium fashion brand Reiss has expanded its brick-and-mortar footprint with a new store at Centre:mk’s Grade II listed building in Milton Keynes, one of the top 10 retail destinations in the UK.

The new store, set to open on Silbury Arcade this summer, will be home to 1,884 sq ft of Reiss’ womenswear, menswear, accessories, and childrenswear.

Renowned for its style of ‘attainable-luxury’ Reiss attracts a clientele that aligns well with Centre:mk, as two-thirds of the centre’s footfall is from the most affluent Mosaic demographic groups.

A report by Irwin Mitchell and the Centre for Economics and Business Research (Cebr) has also named Milton Keynes as being set to have one of the fastest-growing economies in the UK by the end of 2023.

What also makes Reiss a good fit for Centre:mk, is its commitment to sustainable practices. Aligning with the shopping centre's various waste reduction initiatives (which have resulted in 100% diversion from landfill), Reiss has pledged to reduce its carbon emissions to zero or less by 2040 and is consciously improving brand-wide sustainability initiatives, such as reducing its use of water and energy.

Kevin Duffy, Centre Director of Centre:mk, commented: "Reiss is the latest of a series of leading brands to join Centre:mk’s Silbury Arcade, and its curated line-up of premium retailers. Converting 95% of footfall in to spend, we are so proud of the continued upward momentum of Centre:mk’s success, and look forward to welcoming Reiss later this year."

This move cements the shopping destination as a hub for luxury and high-street fashion retail. Reiss at Centre:mk will join a line-up of leading retail brands including Jigsaw, Hobbs, Ted Baker, H beauty, and the recently launched H&M flagship store. In addition, Mango is set to open its doors to a new 4,500 sq ft store in Centre:mk this summer.