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Nautica relaunches in UK and Europe with refreshed look

Sophie Smith
31 March 2022

US-based lifestyle apparel, footwear and accessories brand Nautica is relaunching in the UK and Europe with a refreshed website and new designs.

Founded in 1983 by David Chu, Nautica began with only six outerwear styles and has grown into a global lifestyle brand with over 35 categories across more than 65 countries. The relaunch hopes to continue its vision of bringing "the inspiration of the sea to everyday style across the world".

The brand was sold to VF Corporation in 2003 and was later acquired by Authentic Brands Group in March 2018. US fashion design and distribution company Focus Brands has since acquired the UK and European licence for Nautica and its sister brand Nautica Competition.

Nautica Competition includes everyday streetwear designs, with features such as bold logos and colour blocking. Both brands brands are now available on their own ecommerce sites, as well as on ASOS.

Jennie Bianco, Head of Marketing at Focus Brands, said: Nautica Competition is Nautica for a new generation. The brand captures the spirit and heritage of Nautica with a contemporary twist.  We pride ourselves on providing our customers products that are trend-led at an attainable price point. Alongside a new website, both new collections are modern, functional and stylish.”

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