NET-A-PORTER and MR PORTER have launched new widgets for iPhone and iPad users, enabling customers to preview and directly access the “What’s New” pages for both stores from their iOS device’s home screen.
The widgets – which the YNAP group brands say are the first to be launched in the online luxury multi-brand retail sector, having been developed and tested through the Autumn of 2020 – are part of NET-A-PORTER and MR PORTER’s continued commitment to embrace mobile first innovations at speed to give customers the most “up-to-date, seamless and intuitive native mobile experience”.
Customers who add the widgets to their home screen can, at a glance, see images of the newest arrivals on the sites as a preview of the What’s New sections and make “one tap to shop” purchases. The widgets are regularly refreshed, bringing new content images, to highlight the latest products available.
The luxury etailers say they will continue to customise the widgets as part of their wider mobile strategy, with a particular focus on personalising the customer experience and providing customers with even more up-to-date and useful information – such as product descriptions, multiple images and delivery tracking.
“As a mobile-led business, we are always looking to leverage the latest technology to enhance our customer’s experience, making it as smooth and instinctive as possible from the palm of their hand. This new feature has been designed to bring glanceable, relevant content to the home screen, enabling our customers to shop our curation of the world’s most coveted brands with ease,” commented Alison Loehnis, President, NET-A-PORTER and MR PORTER.
“Our customers’ devices are constantly being enriched with new services and functionalities that quickly become part of their daily routines. When iOS 14 was introduced with the widget functionality, our teams planned a hack-day to explore how we could use the new native feature to enhance the customer journey. Just a matter of weeks later and we have put the What’s New widgets into our customers’ hands and are now looking forward to delivering a host of additional and personalised experiences via the technology over the coming months,” added Mark Collin, Group Director of Mobile, Customer Experience & R&D, YOOX NET-A-PORTER GROUP.
The launch of the widgets follows on from other innovations such as the introduction of Visual Search, which enables customers to take or upload an image to search for similar items on the sites, and Apple Business Chat on NET-A-PORTER, enabling customers to speak to customer care concerning their orders via Apple Messages.