Mulberry to open new store concept at Victoria Leeds

Mulberry

British luxury brand Mulberry is to open a new 3,000 sq ft store at Hammerson’s flagship Victoria Leeds shopping destination on 27 November, 2019, in time for the run up to Christmas.

Created by Johnny Coca and interior designer Faye Toogood, the new concept draws inspiration from Britain’s art and natural landscapes combined with its bold architectural forms, and encourages visitors to “immerse themselves in the Mulberry world”. The brand currently has a smaller store in Victoria Quarter.

Ian Earnshaw, commercial director at Mulberry, said: “I am delighted that we are launching our new store concept in Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand. We are very excited to offer all of our omnichannel and after-sales services in a seamless customer journey, while showcasing all product categories in the Mulberry universe.”

The full product range will be available in perfect time for seasonal gift-shopping, including a Leeds-exclusive edition of the “Small Millie Tote” in tangerine orange.

Visitors will also be able to shop the new “Season of Light” gifting range, which offers small gifts from candles to teddy bears with proceeds donated to Beam, a UK charity which helps people who have experienced homelessness to start or further their careers through education and training.

From 28 November to 2 December Mulberry’s festive photo booth will be in store, allowing visitors to create their very own greeting card. An expanded range of client services will also be available in store including same day delivery, Saturday delivery, in-store shopping appointments and a drop-off service for the brand’s renowned repairs department.

Iain Mitchell, UK Commercial Director at Hammerson, commented: “Mulberry is an iconic British brand, and its new store concept is sure to be a hit with our customers, particularly in the run up to Christmas. The brand really complements the broader luxury offer at the destination, which includes Louis Vuitton, Temperley London, Vivienne Westwood, and Harvey Nichols.”