Matalan makes five senior hires to drive business transformation

Matalan has announced the appointment of five new leaders, spanning its marketing, e-commerce, design, buying and strategy teams, as it continues transforming the business.

The British retailer has appointed David Seeby to the role of Director of Online. He has been set the task of driving forward its e-commerce offering by harnessing new technology. Seeby joins from Boden where he was the Director of Product Management & Experience. He previously worked for Country Road Group, House of Fraser, M&S and Dixons Retail.

David Seeby

John O’Driscoll joins the business as Director of Strategy, where he will be overseeing strategic plans to build a more modern Matalan. O'Driscoll will join the company from the Co-op, where he was the Director of Strategic Planning & Solutions.

John O'Driscoll

Matalan’s new Head of Womenswear Buying, Toni Salters-Warner, brings over 25 years of retail experience to the role. She joins from Sainsbury’s, where she spent over 10 years as Head of Womenswear Buying. Previously, Salters-Warner spent nine years with George at Asda.

Jo Murphy has been appointed Head of Design. Murphy joins from Primark, where she held the role of Head of Design. Prior to this, she held roles at Marks & Spencer, Next, Arcadia and Reebok.

Matalan’s final new hire, Charlotte Dewhurst, will join as its new Director of Marketing in April. Dewhurst will join from RS Group. She also has experience leading the marketing functions at ClearScore, Les Mills International, Argos and Morrisons.

Charlotte Dewhurst

Jo Whitfield, Chief Executive Officer of Matalan, said: "To attract talent of the calibre of each and every one of these individuals is a testament to the strength of the Matalan brand and the opportunity that we have to deliver sustainable future growth across our business.

"With such a highly experienced team in place, we’re now in an even stronger position to deliver our ambitious business transformation programme."

Last month, it was revealed that Matalan's CFO, Stephen Hill, stepped down after 23 years in the role. Dave Williams, who was previously the Finance Director of Poundland, succeeded Hill.