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Matalan launches new 'More to Love' campaign featuring Eurovision's Sam Ryder

Tom Shearsmith
10 March 2023

Matalan has today launched its Spring brand campaign, ‘More to Love’, celebrating all that the retailer has to offer this season across its womenwear, menswear, kidswear and homeware departments.

The ‘More to Love’ campaign is due to run across streaming services, TV, social media, digital screens, and radio channels. The campaign features a range of womenswear and menswear styles, accompanied by music from singer-songwriter, TikTok sensation and former Eurovision entry Sam Ryder’s.

The campaign is headlined tonight with a Love Island TV slot at 9.15pm, supported by a social campaign asking Matalan’s community to tell them why they love the brand for the chance to win £250 gift cards.

Jeff Howarth, Matalan’s Omnichannel Marketing Director, commented: “We’re so excited to show customers the new spring collections at Matalan – ‘More to Love’ is our best campaign yet. It is reflective of our values, being famously affordable, but not compromising on style or quality. This is an essential message during the cost of living crisis, which was a huge consideration for us when planning this positive, uplifting and value focused campaign.

“The idea behind the ‘More to Love’ campaign is to show that there really is so much more to love at Matalan. We’re constantly striving to deliver more for our customers, offering broad choice and continue to add recognised third party brands to our extensive portfolio.”

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