ASOS and Fashion-Enter partner with Kornit Digital on sustainable, on-demand textiles production

Jenny Holloway
Jenny Holloway, Fashion-Enter

Online fashion giant ASOS has partnered with UK fashion manufacturer Fashion-Enter have partnered to implement sustainable, on-demand textiles manufacturing using Kornit Digital printing technology.

Using the Kornit Presto machine, which is said to the the most advanced single-step solution for direct-to-fabric printing, Fashion-Enter is able to rapidly deliver test-and-repeat, small product runs on behalf of ASOS.

Thes production capabilities enable ASOS and Fashion-Enter to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes.

ASOS responsible sourcing director Simon Platts explained: “Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme.

“Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes.”

The Kornit Presto printer

Fashion-Enter is an award-winning social enterprise and fashion manufacturer which initially started training in London in 2008, with the backing of ASOS, and in 2010 with support from ASOS along with Marks & Spencer and John Lewis it began manufacturing.

It is a not for profit, social enterprise, which strives to be a centre of excellence for sampling, grading, production and for learning and development of skills within the fashion and textiles industry and was established by Jenny Holloway who formerly held buying roles at Arcadia and M&S.

Holloway said of the latest innovation. “We have worked with ASOS since 2008 and understand their commitment to quality ethical production and speed-of-response fashion. Working collaboratively with both ASOS and Kornit, FEL [Fashion-Enter] will develop an in-house new microfactory concept providing an innovative interconnected fashion world, which has the capacity to eliminate waste, risks, limitations, and pollutants from current outdated batch production.

“Our designer clients from our Fashion Studio services will also benefit from a fully-integrated design service with the Presto printer incorporating one-piece flow, further pushing the boundaries in the consumer’s voice for transparent speed-of-response fashion. We foresee this unique collaboration as a major step-change in fashion today creating a new ethical and sustainable fashion community.”

Kornit Digital is based in Israel and specialises in industrial digital printing technologies for the garment, apparel and textile industries. Its direct to garment printing technology employs its unique NeoPigment, pigment-based, printing process, which allows manufacturers to produce on-demand, reducing waste, improving supply chain management and increasing quality.

“The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and will shop only with brands that live up to their values,” said Chris Govier, Kornit Digital EU Managing Director. “Kornit Digital is the technology partner for brands that want to meet those needs and work towards a more ethical textile industry through the adoption of digital, on-demand production, and we continue to invest in technologies, alliances, and education to achieve that goal.”

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