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Mango on course to beat 2019 sales

Lauretta Roberts
03 August 2020

Mango says it is on course to exceed 2019's sales levels thanks to stellar digital sales growth and strong recoveries in some of its key markets.

The Spanish-based global fashion brand says it achieved a 50% growth in digital sales between March and June and some of its main European markets are recovering quickly and are very close to the sales levels achieved in the first quarter of last year.

Sales in Belgium fell by just 4% while in Germany, Mango’s third biggest market worldwide, sales have barely fallen by 10% compared to the same period in 2019. In Russia, the Netherlands and Switzerland, all within the top 10 for turnover, the reduction is between 10% and 14%.

As a result of these performances the company says it now expects to achieve overall sales growth in 2020 despite the COVID-19 pandemic.

These markets have performed better than expected since the start of the COVID-19 crisis and this demonstrates the wisdom of our commitment in recent years to accelerate e-commerce and omnichannel initiatives. We are continuing to reap the rewards of so many years of effort and investment in the digital transformation of the company”, Mango CEO Toni Ruiz said.

Sales via the Mango e-commerce platform, launched in 2000, account for almost 24% of total group turnover, totalling €564 million in 2019. This figure represents a growth of 26.7% compared to the previous year. At the start of this year the company set itself the target of achieving 30% of its sales via e-commerce but is expected now to exceed that target.

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