Lounge seeks out physical retail in Liverpool
Lounge, the social-first underwear and lingerie label, is set to launch a Christmas pop-up store at Liverpool ONE, marking a continued effort to expand its physical retail offering.
Set to open this December on South John Street, the 4,000 sq ft space adds to a series of Lounge’s successful pop-ups. In September, the company made its first foray into permanent bricks-and-mortar retail and has set its sights on opening seven more locations over the next 12 months.
Mel Marsden, Founder of Lounge, commented: "We are delighted to announce that we will be opening an exclusive pop-up at Liverpool ONE this Christmas.
"As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool ONE’s core visitor-centred values and loyal consumer base made it the ideal home. We look forward to opening our doors in December and introducing Liverpool to our luxurious city debut."
The ‘Comfort Made Sexy’ tagline is central to Lounge’s Liverpool ONE shopping experience. The space will offer its Liverpudlian clientele a chance to shop comfortable nightwear, cosy apparel and lavish underwear in person.
Fully trained Lounge Fit Experts will be on hand to advise on fit and style and, thanks to the festive timing of the launch, a curated selection of stocking fillers will be on offer.
Rob Deacon, Asset Management Director at Grosvenor, added: “Lounge is becoming increasingly renowned across the UK and internationally, so the launch of the upcoming Christmas pop-up at Liverpool ONE is a hugely exciting moment for us.
“We are seeing a growing amount of successful online retailers like Lounge seek physical locations, so we are very pleased to be welcoming them to South John Street in their city debut, reemphasising Liverpool ONE as the go-to destination for expanding innovative retailers, and the continued resilience of the high street.”
