In Pictures: Lounge is opening its first ever brick-and-mortar store
Social-first lingerie, swimwear and loungewear label, Lounge, is opening its first-ever permanent store at London's Westfield White City.
The store, which opens on Saturday 7 October, is situated next to Sephora on Level one of the shopping centre.
After successfully retailing for the last 7 years online and scaling the business to £71 million, Lounge is taking the next step into physical retail to bring "comfort made sexy" to the high street.
The store will embody a modern, luxury aesthetic equipped with innovative fitting rooms and assistant shopping services that are set to change the way women shop for underwear and apparel. In addition to assisted shopping, designed to make every customer feel like a VIP, there will be women-centric features such as a breastfeeding-safe space in the store.
The UK-native brand is available to Europe, United States and Australia & New Zealand via its website. Lounge’s mission has always remained the same since starting in the Lounge of co-founders and couple, Mel and Dan Marsden, in 2015 to "support and encourage women worldwide to feel sexy and comfortable in everything that they are".
