VF Corp appoints retail veteran Brent Hyder as CPO

VF Corporation, the owner of Vans, The North Face and more, has appointed Brent Hyder to the role of Chief People Officer, effective 5 September.

In his new role, Hyder will be responsible for all aspects of human resources globally as well as strategising to optimise employee and business success. He will lead talent acquisition and management programs for over 30,000 VF employees.

In his new role, Hyder will report to President and CEO Bracken Darrell and serve as a member of the company’s executive leadership team.

Darrell commented: "We’re thrilled to have Brent join the VF team. His proven success in building top-rated employee experiences and high-performance inclusive cultures, combined with his strong global retail management experience, make Brent the ideal people leader for VF.

"Brent shares a deep respect for VF’s incredible brands and a strong desire to build a workplace that attracts, develops, and retains the very best and most diverse talent in service to our consumers."

Hyder joins VF after nearly four years as Chief People Officer at Salesforce. Under his leadership, the company earned top spots on best workplace lists, including Great Place to Work, Fortune, People, Glassdoor, and LinkedIn.

Prior to his stint at Salesforce, Hyder spent almost 30 years in retail, including 15 years at Gap Inc. serving as Chief Human Resources Officer. He has also held operating roles at the Target Corporation, Best Buy, and across Gap Inc.’s multiple brands.

Hyder said: “I’m honoured and excited to join VF and get back to my love of working in the retail industry. VF is a company that I’ve long admired for its many fundamental strengths – from incredible brands, to talent, to environmental stewardship, and a commitment to inclusion and diversity.

“I look forward to working with the HR organization and the entire VF team to build and deliver our exciting consumer-focused growth strategy.”

Earlier this month, the company reported that revenues dropped 8% to £1.5 billion ($2 billion) for the first quarter ending 1 July 2023, with growth at The North Face more than offset by declines at Vans, Timberland and Dickies.