Luxury menswear designer Liam Hodges has today opened a two-week “Physical Reality” pop up shop concept on Greek Street in Soho, after winning Appear Here’s “Space for Ideas” competition.
The shop is selling exclusive upcycled, reworked and remade pieces from Hodges’ archive, designed and created solely for the store. There will also be Liam Hodges homeware for the first time ever, as well as new accessories.
Hodges said: “The space will be fully immersive with site specific installation, events and limited release products. Appear Here have allowed us to launch this exciting new milestone for the brand in one of the most iconic areas of London, bringing the brand out of the digital world and firmly planting us in a ‘Physical Reality’.”
Hodges was selected as the “Appear Here Team Choice” based on the concept behind the store. The “Space for Ideas” competition gives the best new ideas in retail the chance to flourish by providing a free store in prime retail locations across London, New York, Paris and LA.
Judged by industry powerhouses Diane Von Furstenberg, founder of DVF, Natalie Massenet, founder of Net-a-Porter, and Dylan Jones, editor of GQ, the competition is run in line with Appear Here’s belief that everyone should be able to have space for their ideas, and that at present there is simply not enough provision of opportunities for bright new businesses and entrepreneurs to get on the retail ladder.
Appear Here founder, Ross Bailey, commented: “Our ‘Space for Ideas’ competition sought out those with the ambition and potential to build the next brand we all love, and in Liam Hodges we found it.”
Dylan Jones added: “My choices were based on the quality of the product, the brand’s mission and the ambition for the design of the store. These are key components for successful brands today. I love the fact his concept for the store aims to give his customers a closer understanding of the thought process behind his designs and the overall focus on sustainability.”
“Physical Reality” will be open daily to the public between 11-21 April, with special events happening throughout.