Klarna launches “game-changing” new online shopping checkout feature

Global banking, payments and shopping service Klarna has today launched its new “game changing” Shopping feature, allowing users to Pay in 3 in any online shop directly through the Klarna app, without ever paying more than the price of the product.

In a major development, the new Shopping feature allows UK Klarna users to shop at any online retailer, regardless of whether they’re partnered with Klarna or not, and split the payment into three interest-free instalments - eliminating the need to use a credit card.

The feature will also integrate monthly budgets and personal spending limit functionalities for users, to set and remain in control of their spending.

Additional features include personalised wish lists and curated content based on consumers’ interests and their favourite stores, price drop notifications, thousands of deals updated daily, and lists of retailers for users to decide where to buy their favourite product, at the best price.

Sebastian Siemiatkowski, CEO of Klarna, said: “At Klarna, we believe that no-one should ever have to pay credit card fees or high interest rates and now, thanks to our new in-app shopping feature, they don’t have to. Shoppers now can interact with their favourite retailers without having to leave the Klarna app, to create a smooth, safe and frictionless shopping experience.

“Our one stop shop app is the future of shopping, it creates a truly personalised and bespoke service for every user and liberates consumers from ever paying more than the price of the product.”

With an estimated 72% of ecommerce to take place on a mobile device by the end of the year, the Klarna app will give shoppers everything they need right at their fingertips - eliminating the need to juggle multiple apps.

The launch of Klarna’s new Shopping feature comes during Klarna’s prominent #WhyPayInterest advertising campaign. The campaign highlights the difference between buy now pay later products and credit cards, challenging the outdated credit model that saw Brits pay £5.7bn in credit card interest and fees in 2020 alone.

The new feature is already live in other markets, including the US, Australia and Sweden where the app is used by 6.5 million people on average each month, and the pay later interest free feature has been used over 12.8 million times to make a purchase through the app.

The app is available to download for iOS and Android mobile devices from today.