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Kate Moss leads line-up of stars in new Calvin Klein campaign

Lauretta Roberts
07 July 2016

Kate Moss leads a long and diverse list of stars from fashion, music, film and sports to star in the latest global campaign for Calvin Klein, #mycalvins.

Moss made her name starring in Calvin Klein ads in the 1990s (she shot her first ad with then rapper Marky Mark in 1992), and this is referenced in her photo for the campaign which carries the line "I look back in #mycalvins".

Joining Moss in the line up, shot by Tyrone Lebon, are (among many others) fashion director Grace Coddington, actor Margot Robbie, model Bella Hadid, social media star Cameron Dallas, hip hop artists Young Thug and Frank Ocean, and American footballer James Rodriguez to name a few.

The campaign takes in print ads, social media and a series of Youtube videos.

Earlier this year Calvin Klein parted company with both its womenswear and menswear creative directors Francisco Costa and Italo Zuchelli. It is believed the pair will be replaced by former Dior creative director Raf Simons. It is understood that Simons is sitting out his non-compete clause with Dior and will be announced by Calvin Klein later this summer.

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