Moda has announced it is launching a new kids footwear section called “Little Sole” for the show taking place from 23-25 February at the NEC Birmingham.
The move comes in response to “unprecedented interest” in Moda Footwear from children’s footwear brands.
Buyers can expect to see a host of dedicated children’s footwear brands within the Little Soles zone, as well as brands offering kids shoes alongside their women’s and men’s footwear offering across the hall. Brands confirmed within Little Soles include Old Soles, Froddo, Primigi, Superfit, Ricosta, Shoesme, Young Soles, Salamander and Petasil.
Mark Collins, European sales manager of Old Soles, says: “I come back to Moda every season. It is one of the best children’s footwear shows in Europe and retailers visit from all across the UK as it is the focal point of our industry.”
With a fun and experiential vibe, Little Soles will feature its own Little Soles Café and play area. Lisa Govier, footwear director at Moda, comments: “We are delighted to launch the Little Soles sector and offer kid’s footwear brands a dedicated space to shine a light on their collections. We’re confident that buyers will love the new zone and the playfulness and energy we will create with the café and play area.”
Throughout the rest of the footwear hall, brands and distributors offering kids footwear as part of their full offer include CROCS kids, Skechers kids, Roamers, DEK, Boulevard, Rider, US Brass and Zaxy.