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Converse names new CEO

Sophie Smith
31 May 2023

Nike, Inc. has appointed Jared Carver as the new President and CEO of Converse, effective 1 June 2023.

Carver will succeed Scott Uzzell, who has transitioned to a new role as Vice President/General Manager of Nike in the North America market.

In his new role, Carver will report to John Donahoe, President and CEO of Nike, Inc.

Carver has served as Vice President/General Manager of Converse North America since 2019, where he has "unlocked strong growth" in the region.

Prior to this, he held roles such as Vice President/General Manager of Global Digital Direct, Vice President of Strategy, and Director of Strategy and Business Development for Converse's European Headquarters.

The announcement follows a number of recent leadership changes at Nike, Inc. to help deepen the group's consumer-led growth and marketplace advantage. These include:

  • Heidi O’Neill - President of Consumer, Product & Brand at Nike, Inc.
  • Craig Williams - President, Geographies & Marketplace at Nike, Inc.
  • Sarah Mensah - President of Jordan brand.
  • Scott Uzzell - Vice President/General Manager of Nike North America.
  • Andy Campion - Managing Director of Strategic Business Ventures.

In addition, Matthew Friend, Executive Vice President and Chief Financial Officer at Nike, Inc., has expanded his responsibilities to include procurement, global places and services and demand and supply management.

Earlier this year, Nike reported a 14% increase in third quarter revenues to £10.1 billion ($12.4 billion), showcasing "continued proof of the success" of its Consumer Direct Acceleration strategy.

Revenues at Converse totalled £498.5 million ($612 million), up 8% on a reported basis and up 12% on a currency-neutral basis, led by double-digit growth across all channels in North America, partially offset by sales decline across Asia.

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