Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Joules partners with Lake District Hotel

Alice Ierace
20 May 2019

British lifestyle brand Joules has partnered with Another Place, The Lake to design a new hotel suite as part of the latest development of the brands’ recent partnership.

The new Joules suite gives guests the unique opportunity to experience the outdoors from within. The spacious suite spans over 50 square feet and offers views over Ullswater and the surrounding fells, as well as beautifully appointed interiors.

Curated by Joules’ art director Hannah Coates, the design is shaped by nature and inspired by the striking landscape of the Lake District. The hotel is set within 18 acres of secluded, unspoilt parkland right on the shores of Ullswater, the second largest lake in England.

Will Ashworth, Chief Executive of Another Place, The Lake, commented: “Following our opening just over 18 months ago, we continue to invest in and refine our guest experience – never sitting still. This project, as part of our ongoing collaboration with Joules, is a great example of the constant innovation we strive for and a great example of two like-minded brands working together. We hope that our guests enjoy this distinctive new space, as much as we’ve enjoyed creating it.”

The colourful collaboration introduces Joules’ colourful personality through the addition of a sofa and armchair, bedding, kitchenware, flasks and a radio. The walls and soft furnishings are finished with a palette of greens, soft grey and striking flashes of mustard yellow, incorporating the bold use of colour that Joules is famously known for.

Claire Tait, Head of Marketing at Joules, added: “We’re thrilled to have launched the very first Joules suite through our partnership with the team at Another Place, The Lake – a brand which fits so naturally with our own. Inspired by the beauty of the surrounding area, it brings together a wide range of Joules products that we’re really proud of and are excited for people to experience. The suite embodies everything the Joules brand is about: time together, relaxing with loved ones and making memories. We can’t wait to welcome its first guests.”

This is the first project with the Another Place team, which will also see Joules provide uniform and unique brand touches throughout the hotel for guests to use, including wellies and dog beds.

Free NewsletterVISIT TheIndustry.beauty
cross