Joe Browns opens its second physical store
Joe Browns, the online and mail order fashion brand, has opened its second physical store and its first outlet store at the MacArthurGlen Designer Outlet in York.
The York store was designed by Dalziel & Pow and its opening follows on from that of its first store in Sheffield's Meadowhall in November 2017.
Dalziel & Pow creative director David Dalziel dubbed the store the brand's "difficult second album" and said the agency and brand was even more ambitious for this space than the first.
“The new store in York is, if anything, more ambitious, more rich in detail, more confident and every bit as impactful. A simpler box, but full of character. It’s not often our clients are brave enough to make such a distinctive statement," he said.
Joe Browns managing director Simon Brown said: “It’s wonderful seeing the sheer fun and essence of Joe Browns brought to life in bricks and mortar. The launch has been a resounding success. We have a very loyal customer base in York and the surrounding areas, so it’s wonderful to be able to give our customers the physical space they’ve been longing for.”
“This store is the next phase for us in exploring retail and means more people will be able to access our remarkable garments at even better prices," he added.