Napapijri takes over men’s outdoor space at Harrods
Napapijri is among a number of brands taking advantage of the first Christmas without restrictions or active COVID-19 reports. To celebrate a return to normal, the brand is teaming up with the London retailer to display its recent collection for the festive season.
The pop-up opens today, Friday 2 December, and will remain open until 23 January 2023. It is displayed on the second floor of the department store in the men’s outdoor area, joining coveted brands such as Barbour, Canada Goose, and Moncler.
Prices vary with puffer jackets retailing for £395 puffer jackets and beanies for £35. Visitors can expect to shop pieces from Napapijri’s Autumn/Winter 2022 collection, as well as its capsule collections with online retailer Luisa Via Roma.
Argu Secilmis, Napapijri's VP of Product & Marketing, commented: “We’re so excited to launch the Napapijri pop-up in Harrods this December, showcasing the very best from our FW22 and LUISAVIAROMA capsule collections. Shopping for clothes is an all-sensory experience, so without a physical store in the UK, we look forward to giving customers the opportunity to come and try the collections in person.”
This news follows Dior’s spectacular festive take-over at Harrods for Christmas. Running until 3 January 2023, the ambitious takeover is heralded by a monumental installation on the ornate Edwardian façade of the Knightsbridge store.