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Jaeger expands store presence with 14 new concessions across the UK

Jeremy Lim
25 March 2022

Jaeger is set to open concessions in 14 M&S stores across the UK and Ireland throughout April and May 2022.

The heritage brand, which was acquired by M&S last January, is currently available to purchase on M& and through 12 locations including Bluewater, Harrogate and Dublin.

The concessions will open within M&S stores in Bath, Braehead, Brooklands, Cheshunt, Dundrum, Hedge End, Kensington, Kingston, Leamington Spa, Lisburn, Manchester, Oxford, Pantheon and York.

The concessions will offer bespoke Jaeger sections, featuring a curated collection of products, changing rooms, seating areas and till points, as well as dedicated style experts on hand to assist customers.

Product offerings will include Jaeger's SS22 collection, which sees the return of its classic trench coat as well as the brand’s first denim range featuring a mid-rise straight jean and high-waisted jean.

Jaeger also announced it will start international store trials in Dubai, Hong Kong and Singapore later this year.

Fiona Lambert, MD of Jaeger, said: "Our expansion into 14 more M&S stores across the UK is the latest exciting step on the journey for Jaeger as part of the M&S Family. We’ve re-imagined the brand, keeping Jaeger’s values but designing for today’s lifestyle.

"We have been delighted with the response from customers; from those who have cherished the brand for years, to those who have recently discovered our new collections. With our dedicated store environment within M&S growing, we can’t wait to invite customers to meet our team of style experts and experience the timeless quality and effortless elegance of Jaeger's products, both in store and on M&"

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