Foot Locker debuts womenswear brand Cozi
Foot Locker has announced the launch of its first womenswear brand, Cozi, as it seeks to offer a size-inclusive apparel range designed to merge sport culture, individuality and comfort.
In connection with the launch, the sportwear brand features a diverse cast in Cozi's campaign for its debut collection, including singer and songwriter Sy'rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, hooper and video producer Hannah O'Flynn, DJ and creative Amrit and musicians Angel & Dren Coleman.
Sy'rai Smith, the daughter of iconic singer-songwriter-actress Brandy, will star as the face of the collection. Footlocker added in a press statement that Sy'rai embodies the Cozi lifestyle, from her bold, stand-out style and passion for R&B and pop music to her recent advocacy of mental and physical health for young women.
The debut Cozi collection features a range of loungewear in a neutral colour palette including buttercream, dusty rose, antique bronze and pesto. Highlight pieces include cropped quarter-zip pullover tops and hoodies, wide-leg sweatpants and high-rise joggers available in women's sizes XS to 3X. The "wear-whenever, wherever" brand will release seasonal collections in a blend of spandex and cotton fabric throughout 2022.
Kirta Carroll, Vice President, GMM Global Women's at Foot Locker, Inc. said: "At Foot Locker, we are always thinking about the consumer. We understand that laid-back apparel isn't just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish. The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality."