Jacamo partners with LADbible to elevate digital content and launch a TikTok shop

N Brown Group’s menswear platform Jacamo has partnered with youth publisher LADbible Group to elevate its use of digital content and create engaging videos and campaigns – with every look shoppable at Jacamo online.

The new long-term content partnership, facilitated by Jacamo’s media agency the7stars, will also see LADbible Group, which is one of the world’s biggest publishers with an audience approaching a billion, launch a TikTok shop for Jacamo, introducing a fully immersive virtual augmented reality try-on filter feature.

Additionally, it will launch co-branded products so “customers experience the Jacamo brand in a completely new way” throughout the shopping experience.

Sarah Welsh, CEO Retail at N Brown Group, commented: “Our new partnership with LADbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.

“As we entered 2023, we focused on resetting our marketing approach to help connect on an emotional level with the people that already know and love our brands, and those that are yet to discover us.”

Jack Cowin, Director of Client Solutions at LADbible Group, added: “We have a unique understanding of Jacamo’s target audience. We know what they like to do, how they like to shop, and the choices that affect their spending.

“We get them, and how they live their lives, making us the perfect partner for Jacamo at this exciting time in the brand’s journey.”

The new Jacamo campaign with LADbible Group will feature 'everyday’ men with a diverse range of interests and styles, reflecting the rich variety of styles available at Jacamo and making it easier to create looks that best reflect each customer.

Founded in 2012, LADbible Group has “redefined entertainment and news for a social generation”. With a global presence, and offices in the UK, Ireland, Australia and the US, LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites; LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible.