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Lone Design Club and Faire to launch collaborative pop-up in Covent Garden

Tom Bottomley
14 February 2024

Lone Design Club (LDC), the platform that supports emerging designers and sustainable brands, and online wholesale marketplace Faire are launching their first ever collaborative pop-up at 4 Slingsby Place in Covent Garden tomorrow – in time for London Fashion Week.

Running until 28 February, the space will include brands such as Arctic Fox and Co, Cara & The Sky, D-Trench, Elsie & Fred, Lucia Chain, The Knotty Ones, and Olympic gold medal diver Tom Daley’s Made With Love.

These are among the many brands supported by Faire to sell to independent retailers in the UK alongside their direct-to-consumer (DTC) strategy. The new pop-up forms part of Lone Design Club and Faire’s collaborative mission to inspire more brands to use both business-to-business (B2B) and DTC channels to drive their retail presence.

Rebecca Morter, Founder and CEO of Lone Design Club, said: "Joining forces with Faire to launch this collaborative space during London Fashion Month is a monumental step for Lone Design Club as we continue to push the boundaries of retail innovation.

"This initiative not only showcases our commitment to supporting emerging and ethical UK fashion brands by providing them with a unique physical selling space, but it also reflects our dedication to revolutionising the high street.

"By helping brands to discover ways of blending DTC and B2B channels, we aim to create a more dynamic and accessible retail environment. Our goal is to empower these brands to expand their reach both online and offline, maximising their growth potential and making a significant impact in the retail industry.

"We are excited to see brands like Arctic Fox and Co, The Knotty Ones, and more take advantage of this opportunity to connect with a broader audience and thrive in both the digital and physical retail realms."

Charlotte Broadbent, UK General Manager at Faire, added: "At Faire, we are empowering hundreds of thousands of independent brands and retailers to thrive by providing them with the tools they need to succeed, whether they’re selling online or in-store.

"Many of the brands who use Faire to sell to independent retailers across the UK and beyond also run their own DTC channels, so we’re collaborating with LDC to give more businesses a chance to test and explore how this could be a complementary strategy to their wholesale businesses.

"Our mission at Faire is focused on revolutionising the wholesale model so that we can support both independent retailers and the brands they’re buying from to grow their sales and streamline their businesses."

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