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The Outnet's Iris & Ink launches new AW21 Considered Collection

Tom Shearsmith
16 September 2021

The Outnet's in-house brand, Iris & Ink, has launched its AW21 Considered Collection, as this season sees the brand begin its journey to becoming a responsible brand of the future.

Within the new collection, 66% of the clothing is made using more considered materials and processes that adhere to the guidelines set out by the YNAP Group’s infinity strategy, setting a goal to become fully circular by 2025.

The ambitious 10-year vision is underpinned by 12 measurable commitments that connect to the UN Sustainable Development Goals, along with tangible projects that will start to facilitate positive change today.

The AW21 considered collection continues to offer simple yet refined stylish silhouettes designed to be worn season after season and is wrapped in a muted colour palette made up of burgundy, tans, creams, blues and greens.

TheIndustry.fashion has curated a gallery to showcase the collection:

As part of its journey to becoming more sustainable and responsible, future Iris & Ink collections will focus on four pillars:

Circular Business: Commitments include ensuring 100% of products are designed in line with new circularity guidelines by 2025 and offering care and repair solutions in collaboration with local tailors, craftsmen, social entrepreneurs and start-ups.

Circular Culture: Commitments include year-on-year increases in the amount of sustainable products available, upweighting editorial content on sustainable and circular luxury fashion to inspire and inform, and introducing innovative online solutions by 2022 to help customers to buy more consciously.

Planet Positive: Commitments include becoming climate positive by 2030 and delivering CO2e reductions in line with a Science Based Target, switching to 100% of renewable power as part of RE100 by the end of 2020, and becoming a zero-waste business by 2023.

People Positive: Commitments include equipping the next generation with the digital, entrepreneurial and fashion skills required to make a difference, through contributing 15,000 days of team volunteering by 2025 and focusing this support on underrepresented groups.

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