Primark will launch its new Wellness collection with a pop-up shop at Boxpark in London’s Shoreditch.
The pop-up will be staged from 18 February to 8 March and will showcase the value retailer’s new collection of 75 pieces ranging from apparel to homewares and skincare.
Wellness forms part of the wider Primark Cares initiative, the group’s ethical and sustainable strategy, with all of the products in the collection made using organic cotton, recycled materials, or sustainable materials.
The collection will also be available in dedicated Wellness hubs in 11 Primark stores, including the new Birmingham mega store and Oxford Street East. A further 200 stores will stock a selection of products.
Boxpark Shoreditch is part of entrepreneur Roger Wade’s pop-up mall empire, which also includes sites in Wembley and Croydon. Wade recently revealed that he was in talks to secure investment to drive expansion of the experiential concept throughout the UK.