In Pictures: The Rolling Stones brings ‘Hackney Diamonds’ merch to Carnaby Street

In celebration of The Rolling Stones’ latest album ‘Hackney Diamonds – the first in 18 years – the British rock band is bringing its official album merchandise to RS No.9 Carnaby in London.

The album, which is the band’s 24th original studio album, will be released on 20th October. The new launch is an exclusive apparel collection with their lifestyle brand RS No.9 Carnaby.

Digital Animator Paulina Almira created the album artwork to resemble a shattered heart and tongue motif. This graphic pays homage to The Rolling Stones’ legendary band iconography.

The first drop of the collection, which ranges from £40 to £75, includes t-shirts and a zip-up hoodie. The apparel is exclusively available to purchase in-store at RS No.9 Carnaby’s global flagship store on Carnaby Street, and online.

David Boyne, Managing Director of Bravado, commented: "We are thrilled to announce the collection that celebrates the new album Hackney Diamonds. We look forward to welcoming fans into RS No.9 Carnaby store to pre-order the album, purchase the apparel and to shop the AW23 collection."

The Rolling Stones logo and brand often seep into popular culture and the fashion industry. Earlier this year, the band collaborated with Sketchers on a pair of trainers as well as with MTV on a collection of apparel.