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The Rolling Stones launch exclusive collaboration collection with MTV

Tom Bottomley
27 January 2023

The Rolling Stones, in partnership with merchandising and brand management company Bravado – part of Universal Music Group - have today launched a collaboration collection with MTV exclusively at the RS No.9 Carnaby flagship store in London and on its website.

Celebrating the Rolling Stones and MTV’s influence on shaping popular culture, the collection features both MTV and the Rolling Stones iconic logos, coupled with well known, standout slogans such as “I Want My MTV!” and the legendary lyric “It’s Only Rock ‘n’ Roll But I Like It” across a collection of apparel, including two hoodies and four T-shirts, and a tote bag. Retail prices go from £25 to £65.

The Rolling Stones

The ‘I Want My MTV!’ slogan harks back to MTV’s launch in 1981, when an MTV music executive convinced lead vocalist of the Stones, Mick Jagger, to be featured in the brand’s launch campaign. Jagger agreed to shout into the camera “I Want My MTV!” for the commercial.

David Boyne, Managing Director of Bravado, said: “We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry.”

The Rolling Stones

Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences for Paramount (which creates MTV merchandise), commented: “We look forward to offering fans this definitional collaboration that brings together one of the greatest brands in music, MTV, with one of the greatest rock bands of all time, the Rolling Stones.”

A spokesperson for the Rolling Stones added: “MTV has been such an important part of our journey – helping us by sharing our music to the world. We are very pleased to be able to continue to work with MTV, and bring exclusive collaborative products to our fans.”

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