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In Pictures: Represent’s new retail space at Selfridges Manchester Exchange

Tom Bottomley
27 February 2023

British luxury streetwear brand Represent has just opened a 1,000 sq ft retail space in Selfridges Manchester Exchange, showcasing its new SS23 collection entitled ‘Storms in Heaven’ as well as some exclusive products, with an opening event on the evening of 2 March 2023.

Having had recent success with similar spaces in Flannels, END. and Selfridges in London and Manchester’s Trafford Centre, the new space at Selfridges, 1 Exchange Square in central Manchester, affirms the brand’s footprint in its home town of Manchester.

George Heaton, who co-founded Represent with his brother Mike in 2011, said: "Having a presence in our hometown Selfridges is an important landmark for Represent and myself. What Selfridges stands for aligns with exactly what we at Represent are, luxury in every form.

"We wanted this space to draw eyes when entering the store, so the unique build looks striking but minimal in its flat white palette, which hosts our latest pops of colour from the spring summer collection alongside some exciting exclusive garments only available here."

The SS23 range is flooded with colour and statement graphics, with standout pieces on display including the ‘Storms in Heaven’ varsity jacket, denim jacket, T-shirt and hoodie. There’s also Represent’s new utility pant and carpenter denim, in addition to a select range of the brand’s bestselling footwear silhouettes and ‘Owners’ Club Collection’.

To celebrate the opening of the space, Represent is hosting an evening in the store on 2 March, between 7pm – 9pm. George and Mike Heaton will be in attendance and there will be an open bar and a DJ set.

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