In Pictures: Deichmann has a do-over at Westfield London
Deichmann, Europe’s largest footwear retailer, has opened the doors to its newly re-fitted store at Westfield White City today.
The footwear giant’s store has undergone a £1.3 million investment, creating five new specialist shoe zones in the space.
The White City store stocks a full range of "footwear for the whole family" including exclusive lines from global brands such as Adidas, Fila, Nike, Puma and Skechers. Each pair comes with an ongoing price promise, ensuring that customers are matched on price, or they will be refunded the difference plus. Plus, shoppers will receive an additional £1 back if they find an identical pair of branded shoes cheaper in any UK high street or online retailer.
The retailer will celebrate its opening on 13 April with in-store giveaways. This includes free shoes for the store’s first 25 customers (worth up to £25.00) and spin-the-wheel game with exclusive discounts and giveaways.
Deichmann’s own brand shoes start at just £4.99, with real leather products starting at £29.99.
Simon Wilson, Director of Product, Marketing and Communications at Deichmann, told TheIndustry.fashion: "We are so pleased to announce the re-opening of our White City store, after undergoing a £1.3 million investment. We can't wait for our customers to view the new collections and utilise the exclusive discounts available."
This opening comes as part of Deichmann's store investment plan. Last year, Deichmann opened stores at the Ashley Centre in Epsom and Salisbury's Old George Mall. Not only did the company invest in its brick-and-mortar expansion, but it also invested in its e-commerce platform. Last year it set out to transform its online and omnichannel business with the enterprise shop system from Scayle. The digital transformation project included Deichmann’s 4,600 physical stores.
In 2023, Deichman generated a gross revenue of £7.4 billion (8.7 billion EUR) in 34 countries. Currency-adjusted revenue growth was just over 7%. 184 million pairs of shoes were sold worldwide in the group's stores and online shops, up 1.4% compared to the year prior.
