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HRH The Prince Of Wales' Campaign For Wool celebrates 10th anniversary

Tom Shearsmith
04 December 2020

The Campaign For Wool is celebrating its tenth anniversary with the launch of a limited edition wool scarf, designed in collaboration with Amy Powney from luxury sustainable brand Mother of Pearl and manufactured by Johnstons of Elgin.

The 10th Anniversary scarf was conceived by HRH The Prince of Wales to commemorate the anniversary and showcase the benefits of wool.

Over the last ten years, The Campaign For Wool and The Prince of Wales have endeavoured to raise public awareness around the benefits of wool as a natural, renewable and biodegradable fibre. The Campaign continues to highlight the benefits of using wool in protecting the planet and marine life, and the additional natural safety aspects of flame retardancy.

The Campaign is a collaborative initiative involving sheep farmers and woolgrowers, textile manufacturers, carpet makers, brands, retailers, fashion & interior designers and artisans from around the world.

The unisex scarf has been created using a unique wool fibre blend with fine wools from four leading wool growing countries connected to the campaign - The United Kingdom, Australia, South Africa and New Zealand.

It is available to purchase from today at NET-A-PORTER, Johnstons of Elgin and Mother of Pearl, with the profits from the scarf going to support The Prince’s Foundation’s Future Textiles initiative and apprenticeship at Johnstons of Elgin.

Nicholas Coleridge CBE, Chairman of the Campaign for Wool, said: “Johnstons of Elgin have been constant and enthusiastic supporters of The Prince of Wales’s campaign since its inception. They are seen as a shining example of wool manufacturing at its finest, always innovative and producing pieces of the highest quality. In his steadfast championing of wool and the wool industry, it is fitting that His Royal Highness should select Johnstons to manufacture the Campaign’s 10th Anniversary scarf”.

HRH The Prince of Wales said: “It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material. Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create. By investing in nature as the true economy we have an incredible opportunity to reinvigorate sustainable industries.

"Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases. We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation. The only limit is our willingness to act, and the time to act is now, and we can all make a difference"


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