Reformation opens second store in London's Shoreditch

Sustainable fashion brand Reformation has opened its second London store in the city's trendy Shoreditch area.

The store opened on the Saturday, 6 November, 2021 and is located on 19-29 Redchurch Street.

It stocks the brand's bestselling party dresses as well as its denim range and an assortment of vintage clothing including bags, shirts and jackets.

Reformation opened its first London store in 186 Westbourne Grove in Notting Hill in 2019. A third store will open in Covent Garden sometime next year, with no opening date confirmed.  

Its products are 100% water, waste and carbon neutral, with a commitment to being climate positive by 2025, and Reformation’s retail experience emulates its sustainable ethos with a focus on natural and recyclable materials, including vintage furniture, eco-friendly fabrics, hangers, and reusable totes. Reformation also offsets 100% of its store’s electricity usage with wind energy.