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Hollister’s releases gender-neutral Pride collection co-created by GLSEN student activists

Tom Shearsmith
03 June 2021

Hollister is celebrating LGBTQ+ Pride Month by partnering with GLSEN for a fifth year to launch a gender-neutral limited edition Pride collection, co-created with GLSEN’s National Student Council Members.

The collection features more than 40 items ranging from t-shirts, shorts, loungewear, swimwear, dresses, fragrance and underwear, showcasing representation across the LGBTQ+ spectrum.

The full collection can be seen below:

To coincide with the collection’s launch, Hollister is donating $250,000 to GLSEN to support their mission of working to make schools safe and inclusive for all students. Since the partnership began in 2017, Hollister and GLSEN have raised more than $3 million towards this goal.

Customers will also have the chance to join the cause and put their spare change to work for the LGBTQ+ community, with the option to round up purchases to the nearest pound online or in store.

Kristin Scott, Global Brand President at Abercrombie & Fitch Co., said: “We are committed to making all teens feel confident and empowered in their own skin 365 days a year, but PRIDE is an especially important time for us to show our unconditional support for the LGBTQIA+ community.

“We were thrilled to partner with GLSEN students this year to dream up a collection that allows teens to celebrate the power of PRIDE in whichever way they feel most comfortable.”

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