Camilla and Marc launches new concept space in Harrods for SS23

Australian luxury women’s fashion brand Camilla and Marc has launched a new dedicated space in Harrods in Knightsbridge for SS23, located on the first floor in the International Designer room.

The space, which will run until August 2023, has been designed to provide an immersive brand experience, with a minimalist approach.

Ready-to-wear designs are displayed on curved matte white rails, and a mid-century vintage palette chair has been reupholstered in a buttery cream leather “to evoke a feeling of home”.

Camilla and Marc CEO, Marc Freeman, said: “The aim of this space was to create a world within Harrods that women could really dive into and enjoy. Harrods is a great home for luxury and allows us a direct connection with our international customer.”

Camilla and Marc Creative Director, Camilla Freeman-Topper, added: “London style is very conscious and considered – there's a sophisticated sensibility that we are constantly inspired by. Camilla and Marc represents thoughtful design, and a timeless wardrobe mindset that I know the Harrods customer will really gravitate towards.”

Camilla and Marc was launched in 2003 at Australian Fashion Week by Sydney-based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as “masculine tailoring with feminine silhouettes.”

The brand has 12 boutiques throughout Australia, an international online business and sells in the likes of Selfridges in London and Le Bon Marché in Paris, as well as premium boutiques across the US and Asia Pacific regions.