H&M's pre-loved collection lands in the UK at its Regent Street flagship

H&M has launched 'Pre-Loved' - a new concept dedicated to second-hand clothes and accessories - in the UK to encourage its British customers to experiment with garments while simultaneously promoting a circular fashion economy. 

As of yesterday, Pre-Loved is available in H&M’s Regent Street London flagship store. Visitors can shop second-hand garments from a range of brands and designers, not limited to the H&M Group, giving them an opportunity to support a more circular fashion industry.

Henrik Nordvall, Country Manager UK & IE at H&M, commented: "We are delighted to launch Pre-Loved in the UK, giving our customers the possibility to explore unique styles. The opportunity to give a second life to garments brings real value to our customers and enables them to explore different ways of engaging in a circular fashion industry.

"Introducing this concept in our London flagship store, alongside our rental offering, invites our customers to enjoy, play and experiment with fashion, finding new ways for them to express their personal style through rental, Pre-Loved and our wonderful H&M collections."

Pre-Loved has been released as part of H&M's women's assortment in its Regent Street flagship and is located on the 1st floor. Excitinhlu, H&M staff will introduce a new product offering daily.

The curated edit is made up of well-conditioned items that reflect the season's trends. For example, the Fall/Winter 2023 assortment will feature knits, trench coats, metallic dresses and an abundance of leather.