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ISAWITFIRST launches first curve collection

Lauretta Roberts
25 November 2020

Online fast fashion retailer ISAWITFIRST has improved the inclusivity of its brand with a new curve collection offering trend-led fashion styles and loungewear at affordable prices.

The range covers sizes 18-24 and is made up of 198 styles, with more styles dropping regularly. The first drop includes must-haves such as loungewear, faux leather trousers, chunky boots and coats.

ISAWITFIRST

An average outfit comes in at under £50 and the collection focuses on "what every girl is adding to their wishlist in this lockdown world and the freedom that is on the horizon!"

Loungewear comes in a soft neutral colour palette while there are statement puffer jackets and chunky knits for venturing out of the house this winter, along with basics and denim.

ISAWITFIRST

Lucy Ratcliffe, Assistant Buyer, said of the collection: “We really wanted our plus range to be an extension of our core range and not mumsy or boring at all. We want everyone to be able to shop at ISAWITFIRST and feel confident in the quality of the pieces and the offering we have. We will listen to our customer and input their feedback into our next drops.”

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