H&M opens new store at Metrocentre Gateshead

H&M has opened a new store in Metrocentre, Gateshead, described as the "leading store of the North East” with a focus on customer experience.

The refurbished space, spanning 26,000 sq ft adds to H&M's existing store portfolio in the region with locations in Durham, Sunderland, Hartlepool, Stockton and Newcastle.

The new store aims to create a more relaxed environment with a smaller volume of products on display, and also features the brand's Garment Collection and Recycling service, where consumers can donate pre-loved items.

Toni Galli, H&M UK & Ireland country manager, said: “It’s always our aim to offer our customers a modern and meaningful shopping experience and we are confident that our new store at the Metrocentre, which offers our beloved Home concept and new services, will offer exactly this.”

Ben Cox of Sovereign Centros, senior asset manager for Metrocentre, added: “The investment by H&M, and introduction of the region’s first H&M Home, demonstrates Metrocentre’s position as a leading retail destination."