Graduate Fashion Foundation returns to LFW to showcase six emerging designers

GFF // Sarah-Louise Klossler

Graduate Fashion Foundation has confirmed it return for the fourth season this February to London Fashion Week, working in collaboration with Visualist to further elevate talent that was discovered at Graduate Fashion Week 2020 to a global audience.

Six exciting emerging designers have been selected to be featured as part of the Graduate Fashion Foundation Digital Designer Profile throughout London Fashion Week, which itself will be taking place virtually between 19-23 February 2021.

The platform, that is for both trade and consumer audiences, enables the Foundation to spotlight talents as they seek to establish themselves in the Fashion industry and build their brands.

The LFW digital platform, launched in June 2020 is the official LFW Digital Hub, hosts multimedia designer content which is accessible to both industry professionals and global fashion consumers.

The six designers selected for participation in the event include: Sarah Louise Koessler, Tyesha Camacho, Sophie Parnaby, Christopher Reid, Hena Begum and Joshua Scott.

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GFF partnered with Visualist to produce this season’s digital designer content for LFW, including an innovative photoshoot and video creation for all six designers.

The team at Visualist met the cast and crew for the very first time on shoot day and instead of being physically on set, the six designers participated remotely via private livestream to be able to direct and guide the styling of their collections.

The fully digital nature of London Fashion Week and governmental restrictions, encouraged the team to rethink the use of technology to stage a shoot safely, whilst allowing meaningful participation by those not physically present.

Joy Campbell, Director of Brand Partnerships at Graduate Fashion Foundation, said: “The six amazing graduate designers that were selected for this incredible opportunity now have the chance to further establish themselves in the fashion Industry at a time when it has never been more difficult to do so.

“We are so grateful for Visualist for bringing their expertise and experience to allow the students to collaborate remotely to ensure we creatively and accurately represent their brand to the world”

Last month, London Fashion Week announced the provisional schedule for February 2021, bringing together menswear and womenswear into one digital showcase.