Follow us


ASOS partners with Fashion Minority Report to drive diversity across the fashion industry

Sophie Smith
20 December 2022

ASOS has partnered with Fashion Minority Report (FMR) to help individuals from diverse backgrounds explore their creativity and unlock their career potential.

Fashion Minority Report aims to help fashion brands create inclusive workplaces to help inspire the next generation of creatives and drive diversity across the industry.

Through the partnership, ASOS will support several of FMR's projects. This includes a mentorship programme, where the brand's staff are volunteering as mentors to provide insight and advice to support students’ career growth.

ASOS has also hired three paid placement students into its commercial team. Each will gain practical experience across its design teams, rotating across departments such as tailoring, jersey and denim.

To date, ASOS has donated £20,000 to support FMR’s work. This includes the organisation's Summer School in London this year, which welcomed 14–17-year-old students interested in a career in fashion.

Seani Armitage, Corporate Responsibility Manager at ASOS, said: “Driving diversity, equity, and inclusion across every aspect of ASOS and the wider sector is fundamental to achieving our purpose of ensuring everyone has the confidence to be whoever they want to be.

"We’re thrilled to be working with FMR as part of our goal to help close the gap between the industry and marginalised and under-represented communities as we work to diversify the fashion sector’s workforces.”

Daniel Peters, Founder of Fashion Minority report, said: “Working with the ASOS team has already been an incredibly rewarding experience, allowing us to collectively foster greater representation, diversity, and inclusion for emerging talent from underrepresented communities. I look forward to growing our partnership in the New Year."

Listen to's podcast with Daniel Peters.

Free NewsletterVISIT