Good American announces open casting finalists to represent its designs

Body inclusive fashion brand Good American introduces its 2024 Good Squad, a diverse group of women to model its designs.

The denim brand, co-founded by Khloé Kardashian and British entrepreneur Emma Grede in 2016, is dedicated to showcasing a "spectrum of womanhood", meaning all backgrounds, shapes and sizes.

It has hosted its open model castings since its inception in 2016, aiming to give individuals from across the world the opportunity to be a part of a movement that "supports and uplifts everybody".

The brand was founded to fit the most diverse possible range of women and its clothing is inclusive of sizes 00-32.

Tabitha Corsin

Joining the line-up in the 2024 Good Squad is UK-based content creator Tabitha Corsin, amongst several others.

Good American describes its Good Squad as the "living, breathing representation of its message and movement", naming them "fearless advocates for body diversity and self-love who challenge the status quo and remind us that confidence is contagious, and self-love is a powerful force that can reshape the world".

Emma Grede, Good American Co-founder, said: "While there are some visible signs of change, the modelling industry still has a long way to go when it comes to diversity and representation.

"Authentic inclusivity in fashion remains rare, which is why open casting is so special to us – it is our opportunity  to make everybody feel seen, heard, and represented."